Self-tanning creams streak, turn orange and are so difficult to apply that fans of fake tans often have salons apply the creams for them. Now they can try Tantowel, a travel-size towelette with self-tanning lotion. ''It's something to carry in your pocket or throw in your bag, so you can tan when you're on the go,'' said Darian Braun, a Las Vegas-based investor, who developed the product after his mother survived skin cancer six years ago. It's been available since September at Ricky's drugstores. One $2 towelette provides enough coverage for the face and neck. A head-to-toe tan takes four or five packets. After a couple of hours, the tan emerges. Despite Tantowel's strong smell of coconut, it is less of a savage island tan than a rosy glow.
''I looked like I just got back from riding my bike,'' said Sally Narkis, 31, the publisher of a fashion newsletter, who uses Tantowel when she can't afford to take a sick day.
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